FX Middle East
- Client: Bloomberg
- Sector: Software
- Project type: Editorial
- Format: Multimedia
A curated and visually arresting analysis of the macro-economic conditions that are shaping FX trends in the Middle East
In a region with high levels of liquidity, Bloomberg needed a tool to catalyse investment conversations from both within and outside the Middle East.
The FX Middle East report successfully brought together highly editorialised, pertinent market analysis and compelling data-led storytelling, to cut through the noise and speak to an ambitious investor base keen to diversify their investment portfolios.
FX is rarely written about at a strategic level. This presented a great opportunity for Bloomberg to own the white space by elevating the conversation to a more senior, decision making audience.
Engaging a truly c-suite demographic required a team of high-calibre financial journalists, with extensive regional knowledge. Using such a specialized editorial team ensured that the stories not only piqued interest but offered a level of insight that advanced the wider discourse.
Without explicit reference, the report also provided invaluable context to Bloomberg’s FX offering and furthered the brand’s authority in the region.