- Client: Freshfields Bruckhaus Deringer
- Sector: Legal
- Project type: Editorial
- Format: Print
An anthology of long-form essays on a post-Brexit world by leading, international figures from the worlds of politics, business, law and academia.
In the aftermath of the Brexit vote in June, the discourse was principally reactionary, focusing on the near term horizon and sentiments. Freshfields and Raconteur bridged this paucity of forward looking debate with intelligent, thought provoking and long-form insight from leading individuals from the worlds of business, academia and politics.
The pieces collectively appraised the consequences of the new political zeitgeist before considering what Brexit will mean for legal frameworks and Britain’s place in international trade dynamics, transnational dispute resolution, capital markets and global talent.
The essays were brought together in a high-end print publication to coincide with the prestigious TheCityUK Brexit dinner.
The goal for Freshfields was always to produce a piece of content that was exceptional in its level of insight, credibility and aesthetic. This was to ensure that it engaged and positively provoked their target audience of the most senior decision makers, not only at the TheCityUK Brexit dinner but in the wider business community.
Critical to achieving the necessary cut-through and piquing the interest of such an elite audience was creating content that was compelling and additive to the debate. By commissioning essays from such pre-eminent individuals, including Baroness Wheatcroft, Sir Ian Cheshire and Helena Morrissey CBE, who are all considered to have progressive and deeply respected opinions, we ensured that the publication truly resonated with business leaders.
The editorial content was allied with a design aesthetic that supported the brands distinguished identity, with illustrations from acclaimed illustrator Berto Martinez and a premium print execution.
An excellent example of thought curation in action…in a sea of noise this was a well-executed and timely campaign.Managing Partners’ Forum