The history of content marketing

Our infographic looks back at the greatest milestones in content marketing, We travel from it’s birth in 1732, to how it is practiced in the present day.

Content marketing has been around much longer than you have — since 1732, to be exact. For over three centuries, brands have produced consumer-focused information to build relationships and their reputations.

Fast forward to the 21st century and we are confronted by digital marketing. This starts differentiating the good from the bad, with many brands struggling to make an impact. We look back at the history of content and reflect on how strategies have evolved to the present day.

Looking for more thinking from Raconteur Custom Publishing? On 3 October we are running an event about the past, present and future of content marketing. Learn more here.