Only 34 per cent of B2B marketers say their strategy is helping them achieve their content marketing goals, according to the CMI’s 2017 B2B Marketing Benchmark report.
Why do so many businesses fall short of their objectives? Many launch their strategies without knowing what success looks like. Failing to identify customer pain points can be an issue and you must know what problems your content marketing will solve.
In the 2018 Content Marketing Blueprint, we look at how you can become part of that winning 34 per cent. Inside, you’ll discover:
- How to secure management buy-in for your content initiatives
- What to include in your content strategy document
- The key to building a measurable content distribution plan
Enter your details into the form below to download your 2018 blueprint and set your organisation’s content marketing strategy up for success.