Our event on October 16, ‘Content Marketing: Now What?’, brought together senior marketers at The Ivy to discuss the present and future direction of content marketing.
With most brands now using some content marketing as part of their overall strategy, cutting through the noise is become increasing difficult. New technologies and tactics are making it more challenging to select the right channels, whilst senior stakeholders are demanding more proven ROI on spend.
Sarah DonnellyGlobal Marketing Leader, Arcadis
Jason MillerGlobal Content Marketing Leader, LinkedIn
Simon BakerHead of Branded Content, ITN Productions
With the help of our keynote speakers Sarah Donnelly (Arcadis), Jason Miller (LinkedIn) and Simon Baker (ITN Productions), we were able to share our content marketing expertise focusing on the most pressing questions and trends, including developing a culture of content within your organisation, achieving ROI, and forming a video content strategy in B2B.