As a part of Raconteur Custom Publishing’s ongoing event series, this breakfast briefing on 3 October at the Soho Hotel will bring together leaders in marketing, communications and media to explore how brands can create engaging and commercially impactful content programmes for the C-suite. The event will consist of three keynotes, looking at lessons and insights from the past, present and future of content marketing.
If you are a senior marketer, please register your interest to attend, and a member of our team will be in touch shortly to confirm your place.
Carrie Osman, CRUXY & CO‘The dark roots of content’
Freddie Ossberg, Raconteur‘Your content is stuck in the land of bland’
Jeremy Waite, IBM‘The future of content will build itself’
In our first keynote, we will revisit the strategic principles that form the basis for successful content marketing, led by CRUXY & CO founder and Chief Provocatuer Carrie Osman. Fifteen years ago content, social and digital didn’t exist — now if you type ‘content’ into Google there 620 million attempts to answer it. But what has really changed in light of everything seeming so… different?
Like with any audience segment, understanding their needs, likes and dislikes is key to creating a successful brand experience for them. Our CEO & Founder Freddie Ossberg will give an update on the present state of content consumption from our latest research on the content preferences of 500 European C-suites. From design, to editorial voice, to formats — you will leave with a deeper understanding of this audience and actionable takeaways.
Lastly, we will look into the future with the help of IBM Evangelist Jeremy Waite who will explore the implications of AI on marketing. He’ll outline the case for why not everything that can be automated should be automated and how the future of content will really build itself.
Please register your interest below:
Note that our events are for senior marketers only, and that all sign-ups need to be confirmed.